June 2023
Léonie Flora
The project aimed to distill the ephemeral nature of floral work into a lasting digital presence. The website was designed like a moodboard — expressive, layered, and rich in detail. Soft transitions, textured backgrounds, and hand-drawn elements bring a sense of tactility to the screen. The typography is elegant but organic, shifting between structure and spontaneity. Every section is intentionally paced to evoke the quiet rhythm of nature — guiding the viewer with ease while celebrating the unique personality of each project.
Beyond the portfolio, the site introduces a deeper narrative: one rooted in emotion, intuition, and place. Editorial writing accompanies the visuals, describing not just what was made, but why. Whether it’s an intimate wedding, an art installation, or a retail window, each project is framed by its intention. The identity and color system were designed to adapt fluidly across touchpoints — from print materials to social campaigns — offering Léonie a cohesive yet living brand language. The result is a world that feels delicate, grounded, and unmistakably hers.
