June 2024
Vera Athletica
We shaped a bold yet refined identity rooted in balance — strength and softness, performance and grace. The logotype is custom-built to feel agile and structured, with lettering that suggests motion even at rest. A dynamic system of secondary marks and brand elements supports versatility across packaging, social campaigns, and physical merchandising. Color choices center around a muted core palette, energized with vibrant seasonal accents to keep pace with collection drops. The overall identity gives Vera Athletica the presence of a premium brand without losing the authenticity and rawness that defines its message.
For the digital rollout, we crafted a storytelling-first experience that celebrates both the product and the people wearing it. The homepage acts as a manifesto — celebrating real women, real bodies, and real movement. Each product page is built like a visual editorial: large-scale photography, functional detailing, and community testimonials co-exist within a fluid layout. We also introduced animated type and motion-based transitions to bring rhythm and intensity to the user journey, echoing the brand’s connection to sport. The end result is a brand universe that feels active, inclusive, and ready to lead.
