February 2025
Maison Calanès
The goal was to design a website that reflects both the sophistication of the creations and the calm, intimate world of the brand. The layout is minimal yet immersive — a visual showcase crafted to feel like a display case. Every dessert is highlighted through careful photography, soft shadows, and a type system inspired by luxury publishing. The interactions are subtle and precise, echoing the care of a pastry chef’s gesture. The experience is calm, elegant, and sensory — while remaining intuitive for customers exploring the collection.
Editorial content played a key role in the project. A dedicated "Craft" section highlights the maison’s philosophy, artisanal techniques, and rare ingredients. Every element was designed to tell a story — poetic descriptions accompany each creation, inviting users into the world of Calanès. The user journey is optimized for made-to-order purchases, private events, and premium collaborations. The result is a digital identity that positions Maison Calanès as not just a luxury pastry house, but a cultural brand grounded in craft and beauty.
