January 2025
Nord Traverse
The website was built as an immersive extension of the brand’s values—resilience, elevation, and raw beauty. We leaned into bold visuals and spacious layouts to mirror the vastness of the environments their gear is made for. The structure is intuitive and purpose-driven, designed to guide users through categories without breaking the sense of adventure. Product pages highlight technical specs with clarity while weaving in storytelling moments that link design to performance. The typography system balances utilitarianism with flair, echoing the engineering behind every item Nord Traverse sells. All motion was kept deliberate and slow—like the pace of a high-altitude climb—prioritizing focus over flash.
To support conversion without diluting the experience, we integrated subtle e-commerce cues—sticky product previews, hover states for quick specs, and layered product imagery that shows texture and use in context. The mobile design rethinks the user journey with thumb-friendly filters and collapsible content to make exploration seamless on any device. Beyond the shop, the site features a journal of field reports, gear testing, and stories from athletes in the wild—creating an editorial dimension that builds community and brand loyalty. The final experience is more than just a store: it’s a digital basecamp for those who thrive above the tree line.
